Sales

Merchants will learn how to identify and capture sales opportunities with the highest growth potential by learning to segment their customers, find pockets of growth, identify top prospects, and manage the sales funnel.

Digital Marketing

Merchants will be guided through a process of assessing customer needs and marketing objectives and create their own digital marketing plans.  Learning how to build your brand, own Google Search, grow through social media, and connect with buyers from around the world.

Retail Stores

Merchants will learn the drivers of customer engagement and explore the components of successful engagement initiatives. Merchants will examine how they need to integrate practices that heighten customer engagement.

E-Commerce

Merchants will learn a strategic approach to E-commerce marketing, and the specific components of a well-defined business strategy. And – Merchants will be shown how to successfully engage customers, prospects and competitors in their E-commerce product areas.

Hospitality

Merchants will learn how to create and communicate the food and beverage operation’s identity, and influence guest choices. Learn to create high-functioning teams and generate positive team outcomes.

Human Resources

Learn to use a systematic approach to attracting, developing, engaging, and retaining critical talent. Merchants will develop skills and manage organizational Human Resource area needs with the most effective response for each situation.

Customer Service

Customer service is a customer benefit and competitive advantage in any industry. Merchants will learn various components of a strong customer service culture and be able to assess their current customer service environment.

Customer Retention

Training will cover a set of customer retention strategies and techniques: Setting realistic customer expectations; becoming the customers' trusted advisor; and building relationships with customers in a way that fosters trust.

Customer Engagement

Merchants will learn the drivers of customer engagement and explore the components of successful engagement initiatives. Merchants will examine how they need to integrate practices that heighten customer engagement.

Multicultural Marketing

The practice of marketing to one or more audiences of a specific ethnicity, typically an ethnicity outside of a country's majority culture. Learning to reach out and get your message in front of all these demographics because this is an untapped marketing strategy.& Be an industry disruptor by capitalizing on a strategy most overlook. Ensuring a clear and culturally sensitive approach is key.